o rei sempre fazia isso broke out because Edu Montalvão packaged the idea with a fast hook and converted attention into 4.5M views. Its engagement rate sits at 4.7%, which suggests the concept did more than attract passive views.
4.5M
Views
213.8K
Likes
335
Comments
o rei sempre fazia isso broke out because Edu Montalvão packaged the idea with a fast hook and converted attention into 4.5M views. Its engagement rate sits at 4.7%, which suggests the concept did more than attract passive views.
Hook
The page has engagement data, but the hook pattern still needs stronger classification.
Audience Response
The video converted attention into 213.8K likes and 335 comments, landing at 4.7% engagement.
Format
The content packages its payoff in 2:02, which keeps the premise compact enough for short-form discovery.
Trend Context
This video is best read as a live signal for what is breaking out right now, even before a stronger trend cluster is assigned.
Freshness
Thothy analyzed this video about 226.1 hours after it was published and last refreshed the page 1mo ago.
This page condenses the performance, hook, and context signals behind a single breakout video so you can decide what is reusable.
The goal is to separate the structural win from the surface topic before you turn the idea into your own test.
64.9
Virality Score
Engagement Rate
4.7%
Virality Score
64.9
Move from the breakout video to the exact product pages Thothy tracks, then compare prices and creator proof before leaving for Amazon or Coupang.
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