Big E at Waitangi broke out because The Department of Information packaged the idea with a text overlay hook and converted attention into 1.3M views. Its engagement rate sits at 2.5%, which suggests the concept did more than attract passive views.
Hook
The opening is driven by a text overlay pattern with a 48.0/10 hook score.
Audience Response
The video converted attention into 33.3K likes and 491 comments, landing at 2.5% engagement.
Format
The content packages its payoff in 0:24, which keeps the premise compact enough for short-form discovery.
Trend Context
This video is best read as a live signal for what is breaking out right now, even before a stronger trend cluster is assigned.
Freshness
Thothy analyzed this video about 22.7 hours after it was published and last refreshed the page 2h ago.
Big E at Waitangi broke out because The Department of Information packaged the idea with a text overlay hook and converted attention into 1.3M views. Its engagement rate sits at 2.5%, which suggests the concept did more than attract passive views.
Move from the breakout video to the product signal, then check Amazon pricing with creator and trend context still attached.
71.6
Virality Score
Engagement Rate
2.5%
Virality Score
71.6
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