Hook patterns are the opening structures that consistently earn scroll stops. The Thothy Hook Pattern Board tracks which opening moves — question-first, shock-value, curiosity gap, social proof, storytelling — are repeating across breakout videos in the current analysis window. Each hook type is ranked by how frequently it appears in high-virality videos and how consistently it outperforms the platform average.
A hook type that shows up across multiple creators, categories, and platforms in the same window is a safer structural bet for the next upload than one that worked once for a single creator. Our research team uses this board to identify structural patterns worth highlighting in trend reports before they become common knowledge.
Creators can use the hook board to compare their current opening strategy against the patterns showing the most traction right now. The goal is to pick one or two structural moves to test without changing the entire content approach — borrow the setup, replace the topic with your own subject and creator voice. Click any hook to explore the videos and creators currently relying on that pattern.
