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1 · T1

Creators: Scale pSEO to 500+, target 5,000

In Progress

Hypothesis

Scaling creator pages increases S2 search acquisition by exposing more creator-intent entry points.

Metric

Creator continuation index: 42 / target 70

Performance

60%

of target

Metric graph

Evaluation

Compare indexed creator pages, organic entries, and creator-video clicks against the prior 28-day cohort.2026-05-14 to 2026-06-10

2 · T2

Email: Weekly digest + welcome series + lead magnets

Paused

Hypothesis

Email should improve S4 retention once S5 proves there is enough product-assisted value to compound.

Metric

Owned-channel readiness: 35 / target 65

Performance

54%

of target

Metric graph

Evaluation

Check delivery health, open rate, click rate, and return-session attribution while feature work remains paused.2026-06-03 to 2026-06-10

3 · T3

GEO: Optimize content for AI engine citation

Hypothesis

Hypothesis

GEO should make S2 pages more citable by AI search engines and lift CTR on cited pages.

Metric

Citation readiness score: 24 / target 70

Performance

34%

of target

Metric graph

Evaluation

Run deterministic GSC comparisons and non-deterministic citation-quality review over top query pages.2026-06-10 to 2026-08-05

3 · T4

Measurement: Cohort retention, experiments, GSC reports

In Progress

Hypothesis

Measurement improves every strategy by turning tactic activity into evidence-backed decisions.

Metric

Decision evidence coverage: 64% / target 85%

Performance

75%

of target

Metric graph

Evaluation

Audit activation coverage, prediction logs, retention tests, and decision-log updates.2026-06-03 to 2026-06-10

4 · T5

Amazon affiliate click growth from Google video landings

In Progress / P0

Hypothesis

Amazon continuation should validate S5 by converting Google video visitors into product-intelligence engagement.

Metric

Product continuation rate: 0% / target 5%

Performance

0%

of target

Metric graph

Evaluation

Compare product module views, content-product clicks, and affiliate-qualified clicks on top GSC video pages.2026-05-14 to 2026-06-10

4A · T4A

Content Metric Prediction Loop

Hypothesis

Hypothesis

Prediction discipline improves S2, S5, and S6 by making content bets measurable before outcomes arrive.

Metric

Prediction accuracy index: 18 / target 60

Performance

30%

of target

Metric graph

Evaluation

Score pre-publish predictions against T+7 and T+28 actuals, then review calibration and ranking error.2026-05-14 to 2026-06-10

5 · T6

Reports: Product-video trend intelligence

In Progress

Hypothesis

Product-led reports should connect S2 acquisition to S5 commerce continuation.

Metric

Report commerce bridge: 28 / target 70

Performance

40%

of target

Metric graph

Evaluation

Compare product-led reports against general reports on organic clicks, methodology scroll, product clicks, and affiliate-qualified clicks.2026-06-10 to 2026-08-05

5 · T7

YouTube Shorts: Discovery funnel from trend findings

Paused

Hypothesis

Shorts should reopen S4 acquisition once trend findings can route viewers back to Thothy proof pages.

Metric

Shorts return path score: 12 / target 65

Performance

19%

of target

Metric graph

Evaluation

Evaluate completion rate, pinned-comment CTR, and UTM landing activation for each Short.2026-06-10 to 2026-06-17

6 · T8

Push Notifications: VAPID + delivery pipeline

Paused

Hypothesis

Push should improve G2 retention when alerts deliver a clear post-Wow reason to return.

Metric

Push readiness score: 38 / target 70

Performance

54%

of target

Metric graph

Evaluation

Measure sent, delivered, clicked, dismissed, unsubscribed, and failed push events.2026-06-10 to 2026-07-08

7 · T9

Hooks: Fix data pipeline, enable library + digest

In Progress

Hypothesis

Hooks improve S2 retention and S6 production by turning opening structures into reusable assets.

Metric

Hook reuse signal: 46 / target 72

Performance

64%

of target

Metric graph

Evaluation

Measure hook copy/save/view behavior and have an evaluator score whether top hooks are reusable.2026-05-14 to 2026-06-10

8 · T10

Videos: Structured data + freshness + measurement

In Progress

Hypothesis

Video freshness and structured data should improve S2 acquisition and feed S5 continuation.

Metric

Video search activation: 52 / target 75

Performance

69%

of target

Metric graph

Evaluation

Compare GSC video clicks, structured-data health, freshness, and section scroll activation.2026-06-03 to 2026-06-10

9 · T11

Picks: A/B completion, then maintenance

In Progress

Hypothesis

Picks should convert product intent into S5 commerce engagement without weakening user trust.

Metric

Picks commerce quality: 44 / target 72

Performance

61%

of target

Metric graph

Evaluation

Compare view_item_list, view_item, and shop_click quality by variant and product cohort.2026-06-10 to 2026-07-08

11 · T13

Viral Blueprint: Stabilize hooks, then maintenance

In Progress

Hypothesis

Viral Blueprint improves S3 by supplying fresh findings that downstream tactics can act on.

Metric

Finding usability score: 58 / target 80

Performance

73%

of target

Metric graph

Evaluation

Check crawl freshness, hook stability, report readiness, and downstream asset reuse.2026-06-03 to 2026-06-10

12 · T14

Atomization Brief schema

Hypothesis

Hypothesis

A normalized brief schema should make S6 producers faster and more reliable.

Metric

Brief completeness score: 22 / target 80

Performance

28%

of target

Metric graph

Evaluation

Validate required fields and have an evaluator score whether producers can consume the brief directly.2026-06-10 to 2026-07-08

13 · T15

Atomization Producer Refactor

Hypothesis

Hypothesis

Producer refactor should turn S6 briefs into multiple measured assets per finding.

Metric

Asset throughput score: 16 / target 75

Performance

21%

of target

Metric graph

Evaluation

Count assets per finding, time-to-asset, producer failures, and metric wiring completeness.2026-06-10 to 2026-06-24

14 · T16

Slide Carousel Producer

Hypothesis

Hypothesis

Slide carousels should extend S6 distribution into LinkedIn and Pinterest acquisition paths.

Metric

Carousel attribution score: 10 / target 60

Performance

17%

of target

Metric graph

Evaluation

Measure UTM clicks, destination activation, and evaluator quality of carousel clarity.2026-06-03 to 2026-06-10

15 · T17

Display Ads: Post-Wow content monetization

Partial

Hypothesis

Display ads should monetize S2 content after Wow activation without damaging retention.

Metric

Post-Wow monetization quality: 30 / target 70

Performance

43%

of target

Metric graph

Evaluation

Compare ad slot viewability, activation rate, pages/session, and product continuation before and after enablement.2026-06-10 to 2026-07-08