| Tactic | Hypothesis | Performance | Evaluation | Metric graph |
|---|---|---|---|---|
1 Creators: Scale pSEO to 500+, target 5,000 T1In Progress | Scaling creator pages increases S2 search acquisition by exposing more creator-intent entry points. Predicts: Creator-led organic entries reach 500 indexed pages with measurable creator-video continuation. | 60% of target 42 / target 70 | Compare indexed creator pages, organic entries, and creator-video clicks against the prior 28-day cohort. 28 days · 28d cohort 2026-05-14 to 2026-06-10 | Now 42 |
2 Email: Weekly digest + welcome series + lead magnets T2Paused | Email should improve S4 retention once S5 proves there is enough product-assisted value to compound. Predicts: Maintain open and click telemetry without launching new lifecycle work. | 54% of target 35 / target 65 | Check delivery health, open rate, click rate, and return-session attribution while feature work remains paused. weekly maintenance · Weekly health 2026-06-03 to 2026-06-10 | Now 35 |
3 GEO: Optimize content for AI engine citation T3Hypothesis | GEO should make S2 pages more citable by AI search engines and lift CTR on cited pages. Predicts: AI citation count becomes non-zero and cited pages show a 35% CTR lift. | 34% of target 24 / target 70 | Run deterministic GSC comparisons and non-deterministic citation-quality review over top query pages. 4-8 weeks · 4-8 weeks 2026-06-10 to 2026-08-05 | Now 24 |
3 Measurement: Cohort retention, experiments, GSC reports T4In Progress | Measurement improves every strategy by turning tactic activity into evidence-backed decisions. Predicts: At least three tactics change status with evidence in the review window. | 75% of target 64% / target 85% | Audit activation coverage, prediction logs, retention tests, and decision-log updates. weekly · Weekly 2026-06-03 to 2026-06-10 | Now 64% |
4 Amazon affiliate click growth from Google video landings T5In Progress / P0 | Amazon continuation should validate S5 by converting Google video visitors into product-intelligence engagement. Predicts: content_product_click rate after module view reaches at least 5%. | 0% of target 0% / target 5% | Compare product module views, content-product clicks, and affiliate-qualified clicks on top GSC video pages. 28 days · Weekly S5 scorecard 2026-05-14 to 2026-06-10 | Now 0% |
4A Content Metric Prediction Loop T4AHypothesis | Prediction discipline improves S2, S5, and S6 by making content bets measurable before outcomes arrive. Predicts: Ten locked predictions reduce 7-day outcome error versus the first three predictions. | 30% of target 18 / target 60 | Score pre-publish predictions against T+7 and T+28 actuals, then review calibration and ranking error. 4 weeks · T+7 / T+28 2026-05-14 to 2026-06-10 | Now 18 |
5 Reports: Product-video trend intelligence T6In Progress | Product-led reports should connect S2 acquisition to S5 commerce continuation. Predicts: Product-led report sessions produce a content_product_click rate above 10%. | 40% of target 28 / target 70 | Compare product-led reports against general reports on organic clicks, methodology scroll, product clicks, and affiliate-qualified clicks. 8 weeks · 8 weeks 2026-06-10 to 2026-08-05 | Now 28 |
5 YouTube Shorts: Discovery funnel from trend findings T7Paused | Shorts should reopen S4 acquisition once trend findings can route viewers back to Thothy proof pages. Predicts: Shorts reach 60% completion and 2% pinned-comment CTR. | 19% of target 12 / target 65 | Evaluate completion rate, pinned-comment CTR, and UTM landing activation for each Short. per short · Per short 2026-06-10 to 2026-06-17 | Now 12 |
6 Push Notifications: VAPID + delivery pipeline T8Paused | Push should improve G2 retention when alerts deliver a clear post-Wow reason to return. Predicts: First push CTR reaches 10% while opt-out stays below 5%. | 54% of target 38 / target 70 | Measure sent, delivered, clicked, dismissed, unsubscribed, and failed push events. first 4 pushes · First 4 pushes 2026-06-10 to 2026-07-08 | Now 38 |
7 Hooks: Fix data pipeline, enable library + digest T9In Progress | Hooks improve S2 retention and S6 production by turning opening structures into reusable assets. Predicts: Hook copy/save/view events become a repeatable signal for production choices. | 64% of target 46 / target 72 | Measure hook copy/save/view behavior and have an evaluator score whether top hooks are reusable. 28 days · 28d 2026-05-14 to 2026-06-10 | Now 46 |
8 Videos: Structured data + freshness + measurement T10In Progress | Video freshness and structured data should improve S2 acquisition and feed S5 continuation. Predicts: Priority video pages increase search clicks and section activation week over week. | 69% of target 52 / target 75 | Compare GSC video clicks, structured-data health, freshness, and section scroll activation. weekly · Weekly GSC 2026-06-03 to 2026-06-10 | Now 52 |
9 Picks: A/B completion, then maintenance T11In Progress | Picks should convert product intent into S5 commerce engagement without weakening user trust. Predicts: Winning variants lift product card engagement and affiliate-qualified clicks. | 61% of target 44 / target 72 | Compare view_item_list, view_item, and shop_click quality by variant and product cohort. A/B window · A/B window 2026-06-10 to 2026-07-08 | Now 44 |
11 Viral Blueprint: Stabilize hooks, then maintenance T13In Progress | Viral Blueprint improves S3 by supplying fresh findings that downstream tactics can act on. Predicts: Daily findings remain usable for reports, hooks, videos, and atomization. | 73% of target 58 / target 80 | Check crawl freshness, hook stability, report readiness, and downstream asset reuse. run health · Run health 2026-06-03 to 2026-06-10 | Now 58 |
12 Atomization Brief schema T14Hypothesis | A normalized brief schema should make S6 producers faster and more reliable. Predicts: First 10 briefs meet completeness requirements and need no manual translation. | 28% of target 22 / target 80 | Validate required fields and have an evaluator score whether producers can consume the brief directly. first 10 briefs · First 10 briefs 2026-06-10 to 2026-07-08 | Now 22 |
13 Atomization Producer Refactor T15Hypothesis | Producer refactor should turn S6 briefs into multiple measured assets per finding. Predicts: Each finding ships at least four assets in under one day. | 21% of target 16 / target 75 | Count assets per finding, time-to-asset, producer failures, and metric wiring completeness. per producer run · Per producer run 2026-06-10 to 2026-06-24 | Now 16 |
14 Slide Carousel Producer T16Hypothesis | Slide carousels should extend S6 distribution into LinkedIn and Pinterest acquisition paths. Predicts: Combined platform clicks reach 30 weekly visits with clean attribution. | 17% of target 10 / target 60 | Measure UTM clicks, destination activation, and evaluator quality of carousel clarity. weekly · Weekly 2026-06-03 to 2026-06-10 | Now 10 |
15 Display Ads: Post-Wow content monetization T17Partial | Display ads should monetize S2 content after Wow activation without damaging retention. Predicts: Ad viewability becomes measurable while Wow activation and continuation do not regress. | 43% of target 30 / target 70 | Compare ad slot viewability, activation rate, pages/session, and product continuation before and after enablement. post-enable · Post-enable 2026-06-10 to 2026-07-08 | Now 30 |
1 · T1
Creators: Scale pSEO to 500+, target 5,000
Hypothesis
Metric
Performance
60%
of target
Metric graph
Evaluation
2 · T2
Email: Weekly digest + welcome series + lead magnets
Hypothesis
Metric
Performance
54%
of target
Metric graph
Evaluation
3 · T3
GEO: Optimize content for AI engine citation
Hypothesis
Metric
Performance
34%
of target
Metric graph
Evaluation
3 · T4
Measurement: Cohort retention, experiments, GSC reports
Hypothesis
Metric
Performance
75%
of target
Metric graph
Evaluation
4 · T5
Amazon affiliate click growth from Google video landings
Hypothesis
Metric
Performance
0%
of target
Metric graph
Evaluation
4A · T4A
Content Metric Prediction Loop
Hypothesis
Metric
Performance
30%
of target
Metric graph
Evaluation
5 · T6
Reports: Product-video trend intelligence
Hypothesis
Metric
Performance
40%
of target
Metric graph
Evaluation
5 · T7
YouTube Shorts: Discovery funnel from trend findings
Hypothesis
Metric
Performance
19%
of target
Metric graph
Evaluation
6 · T8
Push Notifications: VAPID + delivery pipeline
Hypothesis
Metric
Performance
54%
of target
Metric graph
Evaluation
7 · T9
Hooks: Fix data pipeline, enable library + digest
Hypothesis
Metric
Performance
64%
of target
Metric graph
Evaluation
8 · T10
Videos: Structured data + freshness + measurement
Hypothesis
Metric
Performance
69%
of target
Metric graph
Evaluation
9 · T11
Picks: A/B completion, then maintenance
Hypothesis
Metric
Performance
61%
of target
Metric graph
Evaluation
11 · T13
Viral Blueprint: Stabilize hooks, then maintenance
Hypothesis
Metric
Performance
73%
of target
Metric graph
Evaluation
12 · T14
Atomization Brief schema
Hypothesis
Metric
Performance
28%
of target
Metric graph
Evaluation
13 · T15
Atomization Producer Refactor
Hypothesis
Metric
Performance
21%
of target
Metric graph
Evaluation
14 · T16
Slide Carousel Producer
Hypothesis
Metric
Performance
17%
of target
Metric graph
Evaluation
15 · T17
Display Ads: Post-Wow content monetization
Hypothesis
Metric
Performance
43%
of target
Metric graph
Evaluation