The Thothy Creator Intelligence Leaderboard tracks which creators are producing breakout videos consistently — not just which ones had a single big hit. Rankings reflect repeat performance: the combination of video output, average virality score across the analysis window, and consistency across platforms.
A creator who appears here has demonstrated a pattern, not an outlier. Our analysis pipeline reviews each creator's recent catalog, scores their top-performing videos, and identifies the hook structures and category angles they rely on most. The result is a ranked view of who is earning consistent traction and the structural decisions behind it.
Content teams use this data to benchmark format decisions, identify emerging creators before their patterns become mainstream, and understand which creators are building durable approaches versus riding a single trending wave. Click any creator to see a full breakdown of their hook usage, top videos, and virality patterns.
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